Theme 4: Practical tools & tips

Practical tools & tips:

• Think of an online platform or website as an extra screening room that needs specific programming. Make this an equally important part of the work process as programming physical venues.

• Develop a programme that complements (physical) film programmes, and does not overlap. One of the biggest concerns expressed in the survey is cannibalisation of cinema attendance.

• Make the online route for ticketing equal to that of the physical venue. For example, make sure someone is at the virtual door when tickets need to be checked, so that visitors can effortlessly use digital programming. For this, it is important to have sufficient digital support.