Theme 4: Introduction

Programme

Film distributors in particular expect the boundaries between art forms such as film, music and theatre to blur in the future thanks to virtual cinema. With virtual cinema, you can offer your audience a distinctive programme, according to the film exhibitors and distributors who participated in our survey. For instance, you can show film classics, programme films around a specific theme and organize online festivals.

Film distributors in Europe in particular expect video-on-demand services like Netflix, Amazon Prime and Disney+ to take over virtual cinema offerings. At the same time, the on-demand market is becoming increasingly fragmented, creating opportunities for virtual cinema. Being distinctive and curatorial are key here. Just like knowing your own identity and core values, because the programme has to match these.