Developing your own website or platform requires knowledge, money and time. The virtual cinema experience must be seamlessly integrated into both the organization and the digital environment.
Ensure a user-friendly design, where livestreams, on-demand video and any interaction between and with the audience are technically flawless.
Think of an online platform or website as an additional screening room, which needs specific programming. Make this as important a part of the work process as programming physical screening rooms.
Make sure someone is at the virtual door when tickets need to be checked. In other words, make sure visitors can use digital programming effortlessly and that there is sufficient technical support.
If you opt for an external central platform, choose a reliable and popular one that suits your programming, purpose and target audience.