Theme 2: Introduction

Audiences

Cinemas see virtual cinema as a great opportunity to strengthen the bond with existing audiences and to tap into new audiences. After all, virtual cinema allows you to reach target groups that usually have difficulty visiting the cinema. Think about children, people with disabilities and visitors from outside the region.

A wider reach can also generate more brand awareness. The study shows that cinemas mainly see added value in strengthening ties with existing audiences, while film distributors also focus on recruiting new online audiences.