Create urgency for your online offer: visitors should feel they are part of a one-off, unique event.
Experiment with your offerings. In corona times, film classics and films for young and culturally diverse audiences at IDFA proved to be better viewed online than normally in cinemas.
Virtual cinema has many opportunities, but also challenges. Think of arranging film rights, technical aspects and setting up a digital platform. Take your time to define your vision and gain knowledge.